Sony TV: ACR and ad settings
Where to find the ACR (automatic content recognition) and ad settings on Sony TVs, grouped by software version. Each path comes from an official manual, help page or privacy notice, linked under it. Menus differ between versions, so find your model below or search for it.
On Sony TVs, the documented ad settings change how ads are personalised; the ads themselves continue. Each section shows what's available.
Google TV
Models: Sony BRAVIA 9 II (2026), Sony BRAVIA 7 II (2026), Sony BRAVIA 6 (2026), Sony BRAVIA 3 II (2026), Sony BRAVIA 5 (2025), Sony BRAVIA 8 II (2025), Sony BRAVIA 2 II (2025), Sony BRAVIA 8 (2024), Sony BRAVIA 9 (2024), Sony BRAVIA 7 (2024), Sony BRAVIA 3 (2024), Sony BRAVIA XR X90L (2023), Sony BRAVIA XR A95L (2023), Sony X77L (2023)
Ads in the TV's menus: they can't be turned off; the settings below change how they're personalised.
ACR settings for this version haven't been confirmed from an official source yet.
Ad settings
- Delete advertising IDAds continue, less personalised
Settings → Privacy → Ads → Delete advertising IDStops apps using the advertising ID for personalised ads. Apps can still show ads.
The same screen has Reset advertising ID.
- Apps only modeRelated setting
Settings → Accounts & Sign In → Your profile → Apps only mode → Turn onHides personalised recommendations. Google says sponsored content and teasers for popular movies and shows still appear, and Search, the Assistant and your Watchlist are turned off.
Some manufacturers label the account menu differently, e.g. "Accounts & Profiles" on Hisense or "Manage accounts" on TCL UK.
Google: "You can't turn off ads, but you can control the use of your advertising ID for personalized ads across installed apps."