Ad settings for your phone and accounts

Last checked: 28 Sep 2026

Your phone and each account you use have their own ad settings. One thing is the same everywhere: the free settings change how ads are personalised, not how many you see. Each company says so in its own help pages, and each guide below quotes it.

iPhoneStop apps tracking you, and turn off Apple's personalised ads.AndroidDelete your advertising ID, including on Samsung phones.GoogleMy Ad Center, partner sites, signed-out settings and Web & App Activity.Facebook and InstagramAd preferences, and the UK subscription for no ads.AmazonInterest-based ads and deleting ad data, UK and US.Microsoft and WindowsAccount ad settings and the Windows 11 advertising ID.

X and TikTok

X: in Ads preferences, turn off Personalized ads. X says you'll still see ads, personalised from your activity on X and what you gave at sign-up.
TikTok: Profile → Menu → Settings and privacy → Ads → Ads personalisation, then turn off Personalised ads. TikTok says you'll still see ads, but they may be less relevant.

For your TV's ad settings, see the TV settings guides by brand.

Sources

This page describes your options and how organisations say they handle requests. It isn't legal advice. See About & sourcing to report a correction.