Samsung TV: ACR and ad settings
Where to find the ACR (automatic content recognition) and ad settings on Samsung TVs, grouped by software version. Each path comes from an official manual, help page or privacy notice, linked under it. Menus differ between versions, so find your model below or search for it.
On Samsung TVs, the documented ad settings change how ads are personalised; the ads themselves continue. Each section shows what's available.
Tizen, 2025 models
Models: Samsung QN90F (2025), Samsung U7900F (2025), Samsung S90F (2025), Samsung S95F (2025), Samsung QN80F (2025), Samsung U8000F (2025), Samsung Q7F (2025), Samsung Q8F (2025), Samsung The Frame LS03F (2025), Samsung QN900F (2025), Samsung S85F (2025)
Ads in the TV's menus: they can't be turned off; the settings below change how they're personalised.
ACR settings
- Viewing Information Services
Settings → All Settings → General & Privacy → Terms & PrivacyUntick Viewing Information Services (UK: "I consent to Viewing Information Services") to withdraw consent for Samsung's ACR.
The Privacy Choices item in the Smart Hub menu leads to the same consents. Samsung's notices name the checkbox; the manual gives the menu path. Samsung's UK notice says it covers broadcast TV, apps and connected devices such as set-top boxes and consoles.
Ad settings
- Interest-Based AdvertisingAds continue, less personalised
Settings → All Settings → General & Privacy → Terms & PrivacyUntick it to stop ads being personalised. The number of ads stays the same.
In the UK the checkbox reads "I consent to Interest-Based Advertising". The Privacy Choices item in the Smart Hub menu leads to the same consents. To fully stop personalisation, also turn off "Improved personalized ads with Samsung account data" in your Samsung account (US). Samsung's notices give the checkbox name; the manual gives the menu path.
- Start Screen OptionRelated setting
Settings → All Settings → Advanced Features → Start Screen OptionChoose not to start on the Smart Hub home screen. The home screen and its content are unchanged when you open it.
Moved from General & Privacy to Advanced Features in the 2025 e-Manual.
- Autorun Samsung TV PlusRelated setting
Settings → All Settings → Advanced Features → Start Screen Option → Autorun Samsung TV PlusStops Samsung TV Plus starting automatically. Samsung says it "may not be supported depending on the model or geographical area."
No setting to turn them off is documented. Samsung's US notice says turning off Interest-Based Advertising "will not prevent the delivery of generic advertisements", and the UK notice says you "will not reduce the number of ads you see".
Tizen, 2022–2024 models
Models: Samsung QN90D (2024), Samsung DU7200 (2024), Samsung S90D (2024), Samsung S95D (2024), Samsung QN85D (2024), Samsung Q60D (2024), Samsung QN90C (2023), Samsung CU8000 (2023), Samsung S90C (2023), Samsung Q60C (2023), Samsung QN90B (2022), Samsung S95B (2022), Samsung Q60B (2022)
Ads in the TV's menus: they can't be turned off; the settings below change how they're personalised.
ACR settings
- Viewing Information Services
Settings → All Settings → General & Privacy → Terms & PrivacyUntick Viewing Information Services (UK: "I consent to Viewing Information Services") to withdraw consent for Samsung's ACR.
The Privacy Choices item in the Smart Hub menu leads to the same consents. Samsung's notices name the checkbox; the manual gives the menu path. Samsung's UK notice says it covers broadcast TV, apps and connected devices such as set-top boxes and consoles.
Ad settings
- Interest-Based AdvertisingAds continue, less personalised
Settings → All Settings → General & Privacy → Terms & PrivacyUntick it to stop ads being personalised. The number of ads stays the same.
In the UK the checkbox reads "I consent to Interest-Based Advertising". The Privacy Choices item in the Smart Hub menu leads to the same consents. To fully stop personalisation, also turn off "Improved personalized ads with Samsung account data" in your Samsung account (US). Samsung's notices give the checkbox name; the manual gives the menu path.
- Start with Smart Hub HomeRelated setting
Settings → All Settings → General & Privacy → Start Screen Option → Start with Smart Hub HomeTurn it off so the TV doesn't open the Smart Hub home screen when it switches on. The home screen and its content are unchanged when you open it.
No setting to turn them off is documented. Samsung's US notice says turning off Interest-Based Advertising "will not prevent the delivery of generic advertisements", and the UK notice says you "will not reduce the number of ads you see".
Tizen, 2020–2021 models
Models: Samsung QN90A (2021), Samsung AU8000 (2021), Samsung TU8000 (2020)
Ads in the TV's menus: they can't be turned off; the settings below change how they're personalised.
ACR settings
- Viewing Information Services
Settings → Terms & PrivacyUntick Viewing Information Services (UK: "I consent to Viewing Information Services") to withdraw consent for Samsung's ACR.
The Privacy Choices item in the Smart Hub menu leads to the same consents. Samsung's notices name the checkbox; the manual gives the menu path. Samsung's UK notice says it covers broadcast TV, apps and connected devices such as set-top boxes and consoles.
Ad settings
- Interest-Based AdvertisingAds continue, less personalised
Settings → Terms & PrivacyUntick it to stop ads being personalised. The number of ads stays the same.
In the UK the checkbox reads "I consent to Interest-Based Advertising". The Privacy Choices item in the Smart Hub menu leads to the same consents. To fully stop personalisation, also turn off "Improved personalized ads with Samsung account data" in your Samsung account (US). Samsung's notices give the checkbox name; the manual gives the menu path.
- Autorun Smart HubRelated setting
Settings → General → Smart Features → Autorun Smart HubTurn it off so the TV doesn't open the Smart Hub home screen when it switches on. The home screen and its content are unchanged when you open it.
No setting to turn them off is documented. Samsung's US notice says turning off Interest-Based Advertising "will not prevent the delivery of generic advertisements", and the UK notice says you "will not reduce the number of ads you see".