Samsung S95B (2022, UK)
Built-in far-field microphone
Has micThis model has a built-in far-field microphone, which is the hardware hands-free voice control uses.
Samsung's UK S95B user manual describes a microphone switch at the bottom of the TV, which turns off "All voice and sound features using microphone". Samsung UK no longer has a spec page for this model.
Automatic content recognition (ACR), including over HDMI
Has ACRThis model has Samsung's ACR feature (branded "Viewing Information Services"), which analyzes on-screen content — including over HDMI — to identify what's playing.
What ACR is and how to turn it off →
Samsung's UK Viewing Information Services notice (effective 1 April 2026) covers its smart TVs in general, not this model by name. It runs only if you tick "I consent to Viewing Information Services", and covers broadcast TV, apps and devices such as set-top boxes and games consoles.
Ads in the TV's own menus
Personalisation onlyTizen shows ads in its own menus. They can't be turned off, but the settings below change how they're personalised.
Samsung's UK Smart Hub privacy notice (effective 1 Jul 2026) lists sponsored content within the Smart Hub and generic ads.
Scans your local network for other devices
UnverifiedLocal network scanning hasn't been confirmed for this model from a citable source yet.
How to put a TV on its own network →
No Samsung source describes this model scanning other devices on the local network.
Security vulnerabilities in Tizen
SupportedThis model is still receiving firmware/platform updates.
What that actually means for your TV →
Samsung's UK security statement for 2022 TVs, linked from this support page, gives a support period of 5 years from 2022, ending 31 December 2027.
ACR settings: Tizen, 2022 models onwards
- Viewing Information Services
Settings → All Settings → General & Privacy → Terms & PrivacyUntick Viewing Information Services (UK: "I consent to Viewing Information Services") to withdraw consent for Samsung's ACR.
The Privacy Choices item in the Smart Hub menu leads to the same consents. Samsung's notices name the checkbox; the manual gives the menu path. Samsung's UK notice says it covers broadcast TV, apps and connected devices such as set-top boxes and consoles.
Agreements and toggles can be reset by a software update, so check again after your TV updates.
Ad settings: Tizen, 2022–2024 models
- Interest-Based AdvertisingAds continue, less personalised
Settings → All Settings → General & Privacy → Terms & PrivacyUntick it to stop ads being personalised. The number of ads stays the same.
In the UK the checkbox reads "I consent to Interest-Based Advertising". The Privacy Choices item in the Smart Hub menu leads to the same consents. To fully stop personalisation, also turn off "Improved personalized ads with Samsung account data" in your Samsung account (US). Samsung's notices give the checkbox name; the manual gives the menu path.
- Start with Smart Hub HomeRelated setting
Settings → All Settings → General & Privacy → Start Screen Option → Start with Smart Hub HomeTurn it off so the TV doesn't open the Smart Hub home screen when it switches on. The home screen and its content are unchanged when you open it.
No setting to turn them off is documented. Samsung's UK notice says that withdrawing consent to Interest-Based Advertisements "will not reduce or prevent the delivery of generic or contextual advertisements", and that not opting in means you "will not reduce the number of ads you see".
These settings cover ads in the TV's own menus, not ads inside individual apps. Menus can change with software updates, so check again after your TV updates.
All Samsung TV settings, by software version →
This page covers what this model has and collects, and where to change it, with a source for each answer. See About & sourcing for how each row above is checked, and how to report an error.