TCL TV: ACR and ad settings

Where to find the ACR (automatic content recognition) and ad settings on TCL TVs, grouped by software version. Each path comes from an official manual, help page or privacy notice, linked under it. Menus differ between versions, so find your model below or search for it.

On TCL TVs, the documented ad settings change how ads are personalised; the ads themselves continue. Each section shows what's available.

Google TV

Models: TCL QM8L (2026), TCL QM7L (2026), TCL RM9L (2026), TCL QM9K (2025), TCL QM8K (2025), TCL QM7K (2025), TCL QM6K Pro (2025), TCL QM6K (2025)

Ads in the TV's menus: they can't be turned off; the settings below change how they're personalised.

ACR settings for this version haven't been confirmed from an official source yet.

Ad settings

Delete advertising IDAds continue, less personalised

Settings → Privacy → Ads → Delete advertising ID

Stops apps using the advertising ID for personalised ads. Apps can still show ads.

The same screen has Reset advertising ID.

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Apps only modeRelated setting

Settings → Accounts & Sign In → Your profile → Apps only mode → Turn on

Hides personalised recommendations. Google says sponsored content and teasers for popular movies and shows still appear, and Search, the Assistant and your Watchlist are turned off.

Some manufacturers label the account menu differently, e.g. "Accounts & Profiles" on Hisense or "Manage accounts" on TCL UK.

Source ↗

Google: "You can't turn off ads, but you can control the use of your advertising ID for personalized ads across installed apps."

Roku OS (Roku-branded TVs and Roku TV models from other brands)

Models: TCL 6-Series R655 (2022)

Ads in the TV's menus: they can't be turned off; the settings below change how they're personalised.

ACR settings

Automatic Content Recognition (ACR)

Home → Settings → Privacy → Smart TV Experience → Automatic Content Recognition (ACR)

Uncheck it to turn ACR off. Roku says ACR is not enabled out of the box, and data already collected is kept.

Older Roku TVs label it "Use info from TV inputs" on the same screen. You can also turn it off at my.roku.com → Privacy Settings → Smart TV Experience.

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Content Viewing Disclosure (US)

Settings → Privacy → Smart TV Experience → Content Viewing Disclosure

De-select it to opt out of Content Viewing Disclosure. For titles already disclosed, Roku's privacy policy gives an email address to opt out.

Roku's support article calls the setup option "Viewing Information Disclosure".

Source ↗

Roku documents ACR in its US guides and articles. The UK privacy policy describes the same setting, but the UK user guide has no Smart TV Experience section.

Ad settings

Personalized adsAds continue, less personalised

Settings → Privacy → Advertising → Personalized ads

Clear it to stop ads being personalised. Ads continue and can still be contextual.

Spelled "Personalised ads" on UK TVs. A factory reset turns it back on. The same screen has Reset advertising identifier.

Source ↗

Auto-play videoRelated setting

Home → Settings → Accessibility → Auto-play video

Set to Off and videos on the home screen appear as still images instead.

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Roku's US privacy policy says that with personalised ads off, "You will still see ads".