Roku TV: ACR and ad settings
Where to find the ACR (automatic content recognition) and ad settings on Roku TVs, grouped by software version. Each path comes from an official manual, help page or privacy notice, linked under it. Menus differ between versions, so find your model below or search for it.
On Roku TVs, the documented ad settings change how ads are personalised; the ads themselves continue. Each section shows what's available.
Roku OS (Roku-branded TVs and Roku TV models from other brands)
Models: Roku Pro Series OLED (2026), Roku Pro Series LX OLED (2026), Roku Select Series 4K QLED (2026), Roku Select Series 4K (2025), Roku Plus Series Mini-LED (2025), Roku Pro Series (2025), Roku Select Series 4K (2024)
Ads in the TV's menus: they can't be turned off; the settings below change how they're personalised.
ACR settings
- Automatic Content Recognition (ACR)
Home → Settings → Privacy → Smart TV Experience → Automatic Content Recognition (ACR)Uncheck it to turn ACR off. Roku says ACR is not enabled out of the box, and data already collected is kept.
Older Roku TVs label it "Use info from TV inputs" on the same screen. You can also turn it off at my.roku.com → Privacy Settings → Smart TV Experience.
- Content Viewing Disclosure (US)
Settings → Privacy → Smart TV Experience → Content Viewing DisclosureDe-select it to opt out of Content Viewing Disclosure. For titles already disclosed, Roku's privacy policy gives an email address to opt out.
Roku's support article calls the setup option "Viewing Information Disclosure".
Roku documents ACR in its US guides and articles. The UK privacy policy describes the same setting, but the UK user guide has no Smart TV Experience section.
Ad settings
- Personalized adsAds continue, less personalised
Settings → Privacy → Advertising → Personalized adsClear it to stop ads being personalised. Ads continue and can still be contextual.
Spelled "Personalised ads" on UK TVs. A factory reset turns it back on. The same screen has Reset advertising identifier.
- Auto-play videoRelated setting
Home → Settings → Accessibility → Auto-play videoSet to Off and videos on the home screen appear as still images instead.
Roku's US privacy policy says that with personalised ads off, "You will still see ads".