Philips TV: ACR and ad settings

ACR settings

Automatic Content Recognition (ACR)

Home → Settings → Privacy → Smart TV Experience → Automatic Content Recognition (ACR)

Uncheck it to turn ACR off. Roku says ACR is not enabled out of the box, and data already collected is kept.

Older Roku TVs label it "Use info from TV inputs" on the same screen. You can also turn it off at my.roku.com → Privacy Settings → Smart TV Experience.

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Content Viewing Disclosure (US)

Settings → Privacy → Smart TV Experience → Content Viewing Disclosure

De-select it to opt out of Content Viewing Disclosure. For titles already disclosed, Roku's privacy policy gives an email address to opt out.

Roku's support article calls the setup option "Viewing Information Disclosure".

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Roku documents ACR in its US guides and articles. The UK privacy policy describes the same setting, but the UK user guide has no Smart TV Experience section.

Ad settings

Personalized adsAds continue, less personalised

Settings → Privacy → Advertising → Personalized ads

Clear it to stop ads being personalised. Ads continue and can still be contextual.

Spelled "Personalised ads" on UK TVs. A factory reset turns it back on. The same screen has Reset advertising identifier.

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Auto-play videoRelated setting

Home → Settings → Accessibility → Auto-play video

Set to Off and videos on the home screen appear as still images instead.

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Roku's US privacy policy says that with personalised ads off, "You will still see ads".

Ad settings

Delete advertising IDAds continue, less personalised

Settings → Privacy → Ads → Delete advertising ID

Stops apps using the advertising ID for personalised ads. Apps can still show ads.

The same screen has Reset advertising ID.

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Apps only modeRelated setting

Settings → Accounts & Sign In → Your profile → Apps only mode → Turn on

Hides personalised recommendations. Google says sponsored content and teasers for popular movies and shows still appear, and Search, the Assistant and your Watchlist are turned off.

Some manufacturers label the account menu differently, e.g. "Accounts & Profiles" on Hisense or "Manage accounts" on TCL UK.

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Google: "You can't turn off ads, but you can control the use of your advertising ID for personalized ads across installed apps."

ACR settings

Viewing Data

Viewing Data

Withdraw consent for viewing data collection (ACR by Samba TV). Titan says it's switched off as standard when you first set up the TV.

Titan's privacy policy names this menu but not the full path on the TV; labels may vary by model.

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Ad settings

Privacy Preference CentreAds continue, less personalised

Privacy settings → Privacy Preference Centre

Withdraw consent for personalised advertising. Ads continue but aren't personalised.

Titan's privacy policy names this menu but not the full path on the TV; labels may vary by model.

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Advertising ID (Limit)Ads continue, less personalised

Data Privacy Settings

Reset the advertising ID or set it to Limit, so it isn't used to personalise ads. Titan says the ID is still generated.

Titan's privacy policy names this menu but not the full path on the TV; labels may vary by model.

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No setting to turn them off is documented. Titan says that with ad tracking off, "You will still see ads".