Panasonic Z90B (2025, UK)
Built-in far-field microphone
Has micThis model has a built-in far-field microphone, which is the hardware hands-free voice control uses.
Panasonic's UK specifications for all five TV-…Z90BEB sizes give Alexa as "Y (Hands-free)", and its February 2026 UK line-up announcement says "Panasonic TV Premium with Fire TV", which the Z90B has, brings far-field voice control from across the room. But the product information sheets for all five sizes say "Voice recognition sensor available: No". Where the maker's own specifications and the EU product information sheet differ, this site follows the maker's specifications.
Automatic content recognition (ACR), including over HDMI
UnverifiedWhether this model runs ACR hasn't been confirmed from a citable source yet.
What ACR is and how to turn it off →
This model runs Fire TV. Amazon documents its content recognition setting on US help pages only. Its UK privacy page says smart TVs with Fire TV can send Amazon information about broadcast TV watched through the aerial inputs, with an opt-out under Settings > Preferences > Privacy Settings. Checked 19 Oct 2026.
Ads in the TV's own menus
Personalisation onlyFire TV shows ads in its own menus. They can't be turned off, but the settings below change how they're personalised.
Amazon Ads lists home-screen placements on Fire TV, including banners, sponsored tiles and sponsored screensavers.
Scans your local network for other devices
UnverifiedLocal network scanning hasn't been confirmed for this model from a citable source yet.
How to put a TV on its own network →
No Panasonic or Amazon source describes this model scanning other devices on the local network.
Security vulnerabilities in Fire TV
SupportedThis model is still receiving firmware/platform updates.
What that actually means for your TV →
Panasonic's UK and Ireland firmware page names all five Z90BEB sizes and lists RS8180/3745, dated 2 October 2026. Its product information sheets also promise software and firmware updates for at least 8 years after the model stops being sold.
ACR settings: Fire TV (Amazon's TVs and Fire TV models from other brands)
- Automatic Content Recognition
Settings → Preferences → Privacy Settings → Automatic Content RecognitionTurn it off to stop ACR on content from connected devices such as cable boxes. Amazon says this doesn't change whether you see ads, though they may be more repetitive.
Documented on Amazon's US help pages only.
- Device Usage Data
Settings → Preferences → Privacy Settings → Device Usage DataTurn it off to stop this data being used for marketing and product improvement. Collection needed for device features continues.
- Collect App Usage Data
Settings → Preferences → Privacy Settings → Collect App Usage DataTurn it off to stop Amazon collecting usage data from third-party apps.
- Broadcast Live TV Data (UK)
Settings → Preferences → Privacy SettingsAmazon's UK FAQ says smart TVs with Fire TV can send Amazon information on your use of broadcast live TV received through the TV's aerial inputs, and that you can opt out here.
From Amazon's UK privacy FAQ (checked 19 Oct 2026). It doesn't give the switch's exact name.
Agreements and toggles can be reset by a software update, so check again after your TV updates.
Ad settings: Fire TV (Amazon's TVs and Fire TV models from other brands)
- Interest-based AdsAds continue, less personalised
Settings → Preferences → Privacy Settings → Interest-based AdsTells apps that use the device's advertising ID not to use it to build ad profiles or show you interest-based ads. Ads continue.
Amazon's privacy FAQ covers Fire TV devices from other brands too. Same path in the UK and US.
No setting to turn them off is documented. Amazon's Fire TV privacy FAQ describes Interest-based Ads as telling apps that use the device's advertising ID not to use it to build ad profiles or target interest-based ads; it doesn't say the ads stop.
These settings cover ads in the TV's own menus, not ads inside individual apps. Menus can change with software updates, so check again after your TV updates.
All Panasonic TV settings, by software version →
This page covers what this model has and collects, and where to change it, with a source for each answer. See About & sourcing for how each row above is checked, and how to report an error.