Panasonic W85B (2025, UK)
Built-in far-field microphone
No TV micThis model has no built-in far-field microphone — voice control goes through the remote.
Panasonic's UK spec list gives "Alexa Built-in: Y (with Remote)" and lists the included remote as "Bluetooth/embedded microphone". The product information sheet couldn't be opened to confirm.
Automatic content recognition (ACR), including over HDMI
UnverifiedWhether this model runs ACR hasn't been confirmed from a citable source yet.
What ACR is and how to turn it off →
This model runs Fire TV. Amazon documents its content recognition setting on US help pages only. Its UK privacy page says smart TVs with Fire TV can send Amazon information about broadcast TV watched through the aerial or satellite inputs, with an opt-out under Settings > Preferences > Privacy Settings.
Ads in the TV's own menus
Personalisation onlyFire TV shows ads in its own menus. They can't be turned off, but the settings below change how they're personalised.
Amazon Ads lists home-screen placements on Fire TV, including banners, sponsored tiles and sponsored screensavers.
Scans your local network for other devices
UnverifiedLocal network scanning hasn't been confirmed for this model from a citable source yet.
How to put a TV on its own network →
No Panasonic or Amazon source describes this model scanning other devices on the local network.
Security vulnerabilities in Fire TV
UnverifiedFirmware support status hasn't been confirmed for this model from a citable source yet.
What that actually means for your TV →
Panasonic's UK pages give no update period, and the W85B isn't on Panasonic's 2025 UK firmware download pages.
ACR settings: Fire TV (Amazon's TVs and Fire TV models from other brands)
- Automatic Content Recognition
Settings → Preferences → Privacy Settings → Automatic Content RecognitionTurn it off to stop ACR on content from connected devices such as cable boxes. Amazon says this doesn't change whether you see ads, though they may be more repetitive.
Documented on Amazon's US help pages only.
- Device Usage Data
Settings → Preferences → Privacy Settings → Device Usage DataTurn it off to stop this data being used for marketing and product improvement. Collection needed for device features continues.
- Collect App Usage Data
Settings → Preferences → Privacy Settings → Collect App Usage DataTurn it off to stop Amazon collecting usage data from third-party apps.
- Broadcast Live TV Data (UK)
Settings → Preferences → Privacy SettingsAmazon's UK FAQ says smart TVs with Fire TV can send Amazon information on your use of broadcast live TV received through the TV's aerial inputs, and that you can opt out here.
From Amazon's UK privacy FAQ (checked 19 Oct 2026). It doesn't give the switch's exact name.
Agreements and toggles can be reset by a software update, so check again after your TV updates.
Ad settings: Fire TV (Amazon's TVs and Fire TV models from other brands)
- Interest-based AdsAds continue, less personalised
Settings → Preferences → Privacy Settings → Interest-based AdsTells apps that use the device's advertising ID not to use it to build ad profiles or show you interest-based ads. Ads continue.
Amazon's privacy FAQ covers Fire TV devices from other brands too. Same path in the UK and US.
No setting to turn them off is documented. Amazon's Fire TV privacy FAQ describes Interest-based Ads as telling apps that use the device's advertising ID not to use it to build ad profiles or target interest-based ads; it doesn't say the ads stop.
These settings cover ads in the TV's own menus, not ads inside individual apps. Menus can change with software updates, so check again after your TV updates.
All Panasonic TV settings, by software version →
This page covers what this model has and collects, and where to change it, with a source for each answer. See About & sourcing for how each row above is checked, and how to report an error.