Sky TV: ACR and ad settings
Where to find the ACR (automatic content recognition) and ad settings on Sky TVs, grouped by software version. Each path comes from an official manual, help page or privacy notice, linked under it. Menus differ between versions, so find your model below or search for it.
On Sky TVs, the documented ad settings change how ads are personalised; the ads themselves continue. Each section shows what's available.
Sky Glass and Sky Stream (Sky account settings)
Models: Sky Glass Gen 2 (2025), Sky Glass Air (2025)
Ads in the TV's menus: whether they can be turned off hasn't been confirmed.
Viewing data settings
- Data & Personalisation
Sky account (online) → My Details → Data & PersonalisationOpt out to stop Sky using data from your TV for personalisation and profiling. Sky says opting out deletes data about what you like to watch and turns off recommendations and the Continue watching rail.
Changes can take up to 24 hours. Apps share viewing data with Sky only if you opt in within each app.
Sky's privacy controls for Sky Glass are in your online account; no official on-TV menu path was found.
Ad settings
- Tailored advertising and servicesAds continue, less personalised
Sky account (online) → My Details → Communications preferences → Tailored advertising and servicesTurn it off to stop ads in Sky TV programmes being tailored to your household (Sky AdSmart). Sky says AdSmart doesn't mean you see more ads.
This covers ads in Sky TV programmes and channels, not the TV's menus. Sky's controls for Sky Glass are in your online account, not on the TV.